Course Modules

• Introduction to Google My Business +
  • Overview of Google My Business
    • What is Google My Business?: Understanding the purpose and benefits.
    • Key Features and Benefits: Exploring the tools and features available.
  • Setting Up Your Google My Business Account
    • Creating an Account: Step-by-step guide to setting up a GMB account.
    • Claiming or Creating Your Business Listing: Verifying and managing your business information.
• Optimizing Your Business Profile +
  • Completing Your Business Profile
    • Business Information: Adding and updating essential details (name, address, phone number, website).
    • Business Categories: Choosing the right categories for your business.
    • Hours of Operation: Setting and managing business hours.
  • Enhancing Your Profile
    • Business Description: Crafting a compelling business description.
    • Photos and Videos: Adding high-quality images and videos to your profile.
    • Logo and Cover Photo: Uploading and optimizing visual elements.
• Managing Customer Reviews and Interactions +
  • Handling Customer Reviews
    • Responding to Reviews: Best practices for replying to positive and negative reviews.
    • Review Management: Strategies for encouraging and managing customer feedback.
  • Messaging and Customer Interaction
    • Using the Messaging Feature: Setting up and managing customer messages.
    • Engaging with Customers: Tips for effective communication and engagement.
• Using Google My Business Insights +
  • Understanding Insights and Analytics
    • Overview of Insights: Key metrics and data available in GMB Insights.
    • Customer Actions: Analyzing actions taken by customers (calls, visits, website clicks).
  • Leveraging Data for Improvement
    • Performance Analysis: Evaluating the performance of your GMB listing.
    • Improving Visibility: Using insights to make data-driven decisions and improve local SEO.
• Advanced Features and Tools +
  • Posts and Updates
    • Creating Posts: Using GMB posts to share updates, offers, and events.
    • Scheduling and Managing Posts: Best practices for posting regularly.
  • Q&A Management
    • Managing Questions and Answers: Responding to customer questions and adding your own FAQs.
    • Encouraging Q&A: Strategies for generating and managing relevant questions.
  • Booking and Ordering
    • Enabling Booking: Setting up appointment scheduling or booking options.
    • Online Ordering: Integrating with online ordering systems if applicable.
• Local SEO and Marketing Strategies +
  • Improving Local SEO
    • Optimizing for Local Search: Techniques for improving local search rankings.
    • Local Citations and NAP Consistency: Ensuring consistency across online directories.
  • Marketing Your Business
    • Using Google My Business for Marketing: Strategies for leveraging GMB to attract more customers.
    • Promotions and Offers: Creating and managing promotional offers through GMB.
• Troubleshooting and Maintenance +
  • Common Issues and Solutions
    • Addressing Listing Problems: Troubleshooting common issues with GMB listings.
    • Updating Business Information: Managing and updating changes to your business information.
  • Maintaining Your Listing
    • Regular Updates: Keeping your GMB profile up to date with current information.
    • Monitoring Performance: Regularly reviewing insights and performance metrics.
• Real-World Applications and Case Studies +
  • Success Stories
    • Case Studies: Analyzing successful use cases and examples of effective GMB management.
    • Lessons Learned: Key takeaways from real-world implementations of GMB.
  • Hands-On Projects
    • Capstone Project: Creating and optimizing a GMB listing for a hypothetical or real business.
    • Practical Exercises: Applying course concepts to practical scenarios.