- Introduction to Digital Marketing
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Overview of digital marketing and its importance
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Understanding the digital marketing landscape
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Key concepts and terminology
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Career opportunities in digital marketing
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- Search Engine Optimization (SEO)
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Basics of SEO and how search engines work
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Keyword research and analysis
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On-page and off-page SEO techniques
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Technical SEO and website optimization
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Measuring and analyzing SEO performance
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- Pay-Per-Click (PPC) Advertising
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Introduction to PPC and online advertising
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Setting up and managing Google Ads campaigns
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Keyword bidding and budget management
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Analyzing and optimizing PPC campaigns
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- Social Media Marketing
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Understanding social media platforms and their audiences
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Creating and executing social media strategies
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Content creation and curation for social media
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Paid social media advertising
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Measuring social media performance and ROI
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- Content Marketing
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Importance of content in digital marketing
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Developing a content marketing strategy
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Creating engaging and high-quality content
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Content distribution and promotion
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Measuring content marketing success
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- Email Marketing
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Basics of email marketing and its benefits
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Building and managing email lists
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Designing effective email campaigns
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Personalization and segmentation
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Analyzing email marketing performance
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- Web Analytics
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Introduction to web analytics and its importance
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Setting up and using Google Analytics
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Understanding key metrics and reports
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Tracking and measuring campaign performance
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Using data to inform marketing decisions
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- Digital Marketing Strategy
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Developing a comprehensive digital marketing strategy
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Integrating various digital marketing channels
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Budgeting and resource allocation
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Monitoring and optimizing digital marketing efforts
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Case studies of successful digital marketing campaigns
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