- Introduction to WhatsApp Business:
- Overview of WhatsApp Business: What is WhatsApp Business?, Differences between WhatsApp and WhatsApp Business.
- Getting Started with WhatsApp Business: Setting Up Your Account, Creating a Business Profile.
- Navigating WhatsApp Business Features:
- Business Profile Setup: Business Information, Contact Information.
- Catalog and Product Listings: Creating a Product Catalog, Showcasing Products and Services.
- Messaging Tools: Automated Messages, Labels and Organization.
- Broadcast Lists and Groups: Creating Broadcast Lists, Managing Groups.
- Customer Engagement and Communication:
- Effective Communication Strategies: Crafting Professional Messages, Handling Customer Inquiries.
- Using Media and Files: Sending Photos and Videos, Document Sharing.
- Customer Feedback and Surveys: Collecting Feedback, Conducting Surveys.
- Integration with Other Tools:
- Linking with CRM Systems: Integrating WhatsApp with CRM, Managing Customer Relationships.
- Using Automation Tools: Automating Responses, Workflow Automation.
- Analytics and Reporting:
- Monitoring Business Metrics: Tracking Message Metrics, Analyzing Customer Interactions.
- Generating Reports: Creating and Interpreting Reports, Using Insights for Improvement.
- Best Practices and Compliance:
- Maintaining Privacy and Security: Data Protection, Compliance with Regulations.
- Best Practices for Business Communication: Professional Etiquette, Handling Sensitive Information.
- Real-World Applications and Case Studies:
- Success Stories: Case Studies, Lessons Learned.
- Hands-On Projects: Capstone Project, Practical Exercises.
