Email Marketing
Basics of email marketing and its benefits Building and managing email lists Designing effective email campaigns Personalization and segmentation Analyzing email marketing performance
Content Marketing
Importance of content in digital marketing Developing a content marketing strategy Creating engaging and high-quality content Content distribution and promotion Measuring content marketing success
Social Media Marketing
Understanding social media platforms and their audiences Creating and executing social media strategies Content creation and curation for social media Paid social media advertising Measuring social media performance and ROI
Pay-Per-Click (PPC) Advertising
Introduction to PPC and online advertising Setting up and managing Google Ads campaigns Keyword bidding and budget management Analyzing and optimizing PPC campaigns
Search Engine Optimization (SEO)
Basics of SEO and how search engines work Keyword research and analysis On-page and off-page SEO techniques Technical SEO and website optimization Measuring and analyzing SEO performance
Introduction to Digital Marketing
Overview of digital marketing and its importance Understanding the digital marketing landscape Key concepts and terminology Career opportunities in digital marketing
Portfolio Development
Compiling and presenting your work Preparing for job interviews and client meetings
Branding and Identity Design
Developing brand concepts and guidelines Designing logos, business cards, and stationery
Typography and Color Theory
Choosing the right fonts and color schemes Enhancing visual appeal and readability
Adobe Illustrator
Vector graphics and illustration Layout design for print and digital media Creating logos and icons Creating brochures, flyers, and magazines